Selling in Accra: 12 Moves to Get a Better Price

From paperwork to photos, these 12 moves help you sell faster and for more—without stress.

1) Paper first: gather title/lease, site plan, permits, utility proofs. Buyers move faster when files are clean.


2) Price to the market: study 3–5 comparable sales/asks; leave room for negotiation but don’t overreach.


3) Fix quick wins: paint touch-ups, door handles, silicone in wet areas, garden trim.


4) Light + space: bright bulbs, open curtains, remove bulky furniture.


5) Scent & sound: fresh air; avoid strong fragrances; keep it calm.


6) Professional photos/video: hero exterior, living, kitchen, master, bath, aerial (if available).


7) Clear inclusions: list exactly what stays (ACs, oven, heater, curtains).


8) Show schedule: allow evening/weekend viewings; keep keys accessible.


9) Safety: lock up valuables; use a viewing log.


10) Marketing mix: portals, Instagram Reels, neighborhood WhatsApp groups (targeted), signage with QR.


11) Negotiate with intent: understand buyer’s constraints; offer small concessions (closing date, minor repairs).


12) Choose the right agent: look for documented buyers, weekly reporting, and a clear marketing plan.


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